People 4 Earth helps companies make their value chains transparent for consumers who care about the facts behind their brands. Our cross category standardization of definitions alleviates some of the existing confusion and makes it easier for consumers to make informed decisions regarding which areas of sustainability they find important. We believe that over time, this information will lead to an ever increasing number of consumers taking sustainability into active consideration when making their buying decisions.
The framework we developed to standardize information is categorized under two broad headings—PEOPLE and EARTH, which in turn rest on four pillars—PURE, FAIR, LIFE, and RENEW. Each pillar, in turn, is broken down into three principles, thus creating a total of 12 principles, which are:
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- The product is healthy and safe for the consumer
- Product information is accurate and complete for an informed purchasing decision
- The ingredients are authentic
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- Working conditions are humane, safe and respectful
- Workers have individual opportunities for professional development
- Local communities and economies are enhanced
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- Biodiversity is conserved and enhanced
- Animals are given room to express normal behavior and do not endure hunger, thirst, or pain
- Utilization of natural resources is efficient, favoring renewables
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- Energy use and greenhouse gas emissions are reduced in the making, use, and disposal of a product
- The product enabled an overall shift to renewable energy and offset greenhouse gas emissions (that cannot be reduced to achieve carbon neutrality)
- Products contribute to a reduction in air, water, and soil pollution; increase recycling; and do not produce hazardous waste
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