Fair

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Linkages to other Standards

The framework is designed to encompass key aspects of sustainability relevant to most consumer products regardless of their sector.

Over time, the framework will build linkages and recognize product-specific (e.g., paper, food, electronics) and issue-specific (fair wages, climate) standards that have achieved broad global uptake, have been developed through a multi-stakeholder process, and adhere to a high level of transparency.

Fair price/value

This principle checks if  producer-buyer relationships are based on fair and ethical trading principles throughout the whole supply chain. And ff buyers pay an "appropriate price" for the value of the product. An appropriate price is based on:

 

  • Sustainability practices (with regard to Pure, Fair, Life and Renew);
  •  Benchmarks based on best practices on efficiency in the market (cost prices);
  • Improvement in quality and lead time; and,
  • Product innovation
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