
- Sustainability practices (with regard to Pure, Fair, Life and Renew);
- Benchmarks based on best practices on efficiency in the market (cost prices);
- Improvement in quality and lead time; and,
- Product innovation
The framework is designed to encompass key aspects of sustainability relevant to most consumer products regardless of their sector.
Over time, the framework will build linkages and recognize product-specific (e.g., paper, food, electronics) and issue-specific (fair wages, climate) standards that have achieved broad global uptake, have been developed through a multi-stakeholder process, and adhere to a high level of transparency.
