This principle refers to the effects of the product, including its ingredients or component parts, on the health and safety of the user. Products, when used as designed, shall not harm the health of, nor cause injury to, the user.

This principle addresses if a product is authentic, which means if it is truthfully represented to the consumer, and produced with respect for the local communities where companies in the product chain operate. Further on if product labeling and communication, in all forms (website, television, radio, billboards) are truthful and verifiable. And is information regarding product composition, ingredients and processes  publically available or available upon request.

Transparency is focusing on if Businesses provide information about the product's sustainability impacts throughout the product chain available to all stakeholders, including consumers, employees, local community members, investors, regulators and NGOs. Transparency within the product chain fosters accountability, which is in turn is enhanced by public reporting and stakeholder engagement.