The Board of Directors

The Board of Directors consists of a small group of committed people that brings a variety of talents, experience and expertise to the People 4 Earth Foundation.

Board members:

  • Hans Huijbers
  • Geert Kuipers
  • Jan Willem Erisman


Jack van Ham

Hans Huijbers

Chair of the Board

After years of working as a board member in a Young Farmers Guild, National Herd Improvement Organisation and in a Water Board; Huijbers now works as the chairman of ZLTO (Southern Agricultural and Horticultural Organisation). ZLTO is an organisation which represents 16.000 farmers in the southern part of the Netherlands.

ZLTO is a partner of the nationwide federation: LTO Nederland. In the board of LTO Nederland, Hans Huijbers takes responsibility for durable concerns. In his believes, transparency (tracking and tracing) of the entire production process is important for consumer and producer, alike. In addition, Huijbers is ambassador for soil. Recently, Hans also has joined the board of the organisation: People4earth.

Hans believes in prosumer thinking (producer – consumer) and he wants to put his money where his mouth is. That is why, he and his wife, combine their day-to-day farm business with a welcoming restaurant and coffeehouse that are open to the public.


Geert Kuipers


Geert Kuipers


Geert Kuipers works in the financial services industry for about 10 years. He studied Economics in Wageningen, the Netherlands. In the past he has worked for Unilever and the Rabobank. Geert is specialized in Farm, Food and Finance and is advisor for several companies. His current position is Director Business Development at Countus Accountants and Consultants. Besides his work for Countus, he is also board member of Stichting Veldleeuwerik and co-founder of Green Finance.

Geert owned a farm together with his father till 2008. During his youth arose his interest in healthy food and a sustainable way of farm holding. To realize this sustainable way of farm holding, the farmer has to earn an honest benefit. Geert is convinced that the next step in sustainable agriculture and food chain will be supported by connected data in the cloud. This information will also be used in the communication and marketing of the products and food


Nico Broersen


Jan Willem Erisman


Jan Willem Erisman is CEO of the Louis Bolk Institute, a mid-sized knowledge institute in the area of sustainable agriculture, nutrition and health. He is also professor at the VU University Amsterdam on Integrated Nitrogen Studies. 

Jan Willem has a background in atmospheric environmental research specifically atmosphere - biosphere exchange of gases and aerosols related to acidification and eutrophication and climate change, scientific, policy development and evaluation studies. His work has focused on optimizing food production and energy use while minimizing the environmental impacts from increased nitrogen cycling.